Campagnes de sensibilisation sociale
The unexpected
“Speed is the biggest contributing factor to road deaths in Ireland.” Excessive speed was a factor in almost 30% of road fatalities in the Republic of Ireland between 1996 and 2004 and a factor in 24% of road fatalities between 1996 and 2005 in Northern Ireland. However, evidence shows that every time human error causes a road collision it is the speed of the vehicles which determines the outcome – whether someone lives or dies, or is maimed for life. So while it is estimated that speed is directly killing an average of 141 people a year in Ireland. It could in fact be impacting on a total of over 500 road deaths a year in Ireland, making speed the biggest contributing factor to road deaths in Ireland.
You’re a man…
Nearly half of the more than six million pregnancies in the United States each year are unplanned, and if current rates continue, nearly half of all American women will face an unintended pregnancy at some point in their lives, according to the Guttmacher Institute.
Dark ironic messages
“One time I was sitting at my friends house and we’d been smoking for about four days straight, and I stood up, and I blacked out… My really good friend was checking my heart and he was freaking out because it scared him. He was like, ‘I thought you were going to die because your heart stopped twice.’ And they never took me to the hospital…”
Kara, Missoula – Age 15, started using at age 11
“Our first campaign focused on the impact of Meth on the individual—the user,” said Montana Meth Project Founder Tom Siebel. “For this next phase, we listened closely to our target audience—the teenagers in the state most affected by this epidemic—and used their input to drive our strategy. They wanted us to show the collateral damage that occurs to users’ families and friends.”
Source : http://blogger.xs4all.nl/marcg/
wow la dernière est très réussie